HardAnytime
One tablet, ready for up to 36 hours. Take it Friday and you're covered through the weekend — no clock-watching, no planning around it, no conversation at a counter.
Five things it actually does
One tablet, up to 36 hours
The long-acting option. Other treatments cover four to six hours — this covers a whole weekend from a single dose.
No timing it perfectly
Nothing to plan around and no window to watch. It works in the background, so the moment doesn't have to be scheduled.
No food restrictions
Dinner, a drink, a late one — none of it changes how you take it.
Daily low-dose or on-demand
Two ways to take it. Your clinician recommends which suits how you actually live, and you can change it later at no extra cost.
Plain packaging, ongoing support
Nothing on the outside of the box, and a generic descriptor on your statement. Message the clinical team any time to adjust your dose — no new fee.
Three steps. Five minutes
Answer the questions
A confidential questionnaire written by clinicians who know what to ask gay men. Free, and you're not charged for asking.
A clinician reviews it
A UK-registered prescriber reads your answers. They may approve, ask follow-ups, suggest something else, or say no.
It arrives, discreetly
Dispensed by a GPhC-registered UK pharmacy and posted in a plain box. No branding, nothing on your statement that gives it away.
It's not just you — least of all for us
The numbers on gay and bi men are blunt, and we mostly don't talk about them. Sources are listed at the bottom of this page.
Of gay & bi men report trouble getting it up1
Nearly half. In one of the largest surveys of men who have sex with men, 45% reported problems getting an erection. You are very much not the exception.
Had a sexual-function issue in the last year2
In a survey of 7,000+ gay and bi men, four in five flagged something — with erection trouble and performance anxiety right at the top.
We get it more than straight men do3
Minority stress, fear of rejection and body-image pressure all stack the deck. It isn't in your imagination — though the evidence base here is still limited.
The apps turned sex into a performance4
Constant rating, comparison and the fear of not measuring up feed exactly the anxiety that makes it happen in the first place.
Which means there are proper options3
This isn't who you are, and it isn't a flaw to push through in silence. It's a recognised medical condition with recognised, clinician-led treatments — whether or not one of ours turns out to be right for you.
The hard part was never the prescription
Most guys don't avoid this because they're embarrassed about their body. They avoid it because of everything around it — the three-week wait, the eight minutes with a GP who's never treated a gay man, explaining your sex life to someone who visibly wishes you wouldn't. Or the counter, in front of a queue, saying it loud enough to be heard.
So it doesn't get dealt with. Not because the treatment is hard to get, but because asking for it costs more than it should.
You shouldn't have to be brave to look after yourself
That's the whole reason this clinic exists. A form you fill in on your own sofa, read by a clinician who doesn't need the context explained. The medicine is the easy part — it's licensed, it's well established, and it's prescribed millions of times a year. Getting to it shouldn't be the obstacle.
Reviewed by someone who gets your life
Yousef Yaghoubi has extensive experience in gay men's health, sexual health and patient care. He supports Friend of Dorothy's Digital Clinic because he saw firsthand how standard healthcare was failing gay men.
Every prescription is reviewed by the clinical team — not an algorithm, not a chatbot. If it isn't right for you, they'll say so, and you won't be charged.
Start your consultation →Straight answers, on camera
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What they're saying. Unfiltered
"Five minutes on my phone instead of standing in a chemist working out how to phrase it. That was the whole barrier for me, and it's just gone."
"The questions were clearly written by someone who already understood the context. No translating my life for a stranger. Enormous difference."
"Plain box, no labels, nothing on the statement. My flatmate brought it in and had no idea what it was. Exactly what was promised."
"I'd put this off for two years because of the conversation, not the cost. Filled the form in on a Tuesday evening and heard back before bed."
"They came back with a follow-up question rather than just approving it. Odd thing to say, but that's what made me trust it."
"Judgment-free from start to finish. Nobody made me explain why, nobody looked at me sideways. It was just admin."
The longest-lasting option we prescribe
A UK-licensed prescription treatment, dispensed by a GPhC-registered pharmacy from the same regulated supply chain as any high street prescription.
- Reviewed by Yousef and a clinical team who specialise in gay men's health
- Two ways to take it — a daily low dose, or on-demand
- Works with natural arousal — it responds when you do
- Up to 36 hours from one tablet, against 4–6 with short-acting options
- No food restrictions — fine with dinner or a glass of wine
- Plain, unmarked packaging and a discreet payment descriptor
- Adjust your dose any time through your account, no extra fee
What it costs, before you fill anything in
The consultation and the clinician review are free. You only pay if you're prescribed and you choose to go ahead.
With your first order
Free CUM XXL worth £64.99
Whichever treatment you're prescribed, our Volume + Vitality supplement is added to your first order automatically. No code, no extra step.
18+ · UK only · One per patient · While stocks last · CUM XXL is a food supplement, not a medicine, and has no bearing on whether or what treatment is prescribed
Not right for everyone. That's the point
A real clinician reads your answers and can decline. If they do, you're not charged.
This is for you if
- You're 18 or over and live in the UK
- You'd rather not have the conversation at a counter
- You want something that doesn't need planning around
- You're happy to answer honest medical questions
- You value plain packaging and a discreet payment descriptor
Maybe not, if
- You're under 18 or based outside the UK
- You use poppers (amyl nitrite) or any nitrate medicine — this combination is unsafe
- You have heart, blood pressure or liver conditions that make this unsuitable
- You'd rather not speak to a clinician at all
- You expect no questions asked — this is a prescription
Everything you need to know
Yes, and not as a marketing line. The questionnaire was written by clinicians who already understand the context — app dating, top and bottom dynamics, PrEP — so you're not spending the consultation explaining your life before you get to the point. The clinical standard is identical to any other UK service. What's different is that you don't have to translate.
You answer a confidential medical questionnaire — about five minutes. A UK-registered prescriber reviews it, usually the same day. They may approve it, come back with follow-up questions, suggest a different treatment, or decline. Only the clinical team sees your answers, and you're only charged if you're prescribed and choose to go ahead.
Tell the clinician everything you take, including PrEP, and they'll advise. Mention recreational drugs too — particularly poppers (amyl nitrite), which must not be combined with this treatment because of the risk of a serious drop in blood pressure. The consultation is confidential and the clinical team isn't there to judge; they need the full picture to prescribe safely.
No. Plain box or padded envelope, no logo, no medication name visible, no giveaway labels — just your name and address on the shipping label. Your bank statement shows a generic descriptor, not Friend of Dorothy. Your GP is told only if you ask us to tell them.
You're not charged. They'll usually explain why — sometimes another treatment suits better, sometimes a health condition makes this one unsafe, sometimes they want you seen in person first. A 'no' is the safety system working, not a rejection.
The medication, the clinical review, ongoing oversight and delivery. A single month is £49.99; a three-month supply is £84.99, which works out at £28.33 a month. Cancel any time from your account — if you cancel before the next refill ships, you're not charged.
It's added to your first order automatically — no code, no extra step. It's a food supplement rather than a medicine, and it has no bearing on the clinical decision: the prescriber doesn't know or care whether there's a supplement in the box. While stocks last, one per patient.
Yes. Message the clinical team through your account and they'll review it — no new consultation fee. If the daily low dose isn't suiting how you actually live, the on-demand option may fit better, or the other way round.
Sources & references
- Vansintejan et al., "The GAy MEn Sex StudieS (GAMESSS)", International Journal of General Medicine: of 1,752 men who have sex with men surveyed, 45% reported some problems getting an erection. link
- Mao et al., Journal of Sexual Medicine (2009), internet sample of 7,001 MSM: 79% reported one or more sexual-function symptoms in the past year, with erection problems and performance anxiety among the most common. link
- Barbonetti et al., meta-analysis and reviews of sexual dysfunction in MSM: homosexual orientation is associated with higher odds of erectile dysfunction versus heterosexual men, with minority stress a contributing factor. Evidence base is limited — interpret with caution. link
- Shindel et al., Journal of Sexual Medicine (2014): gay men are more likely to experience performance anxiety, fear of rejection and body-image concerns that can affect erectile function. link
Figures describe how common these experiences are among gay and bi men. They are not a statement about how any treatment will work for you.
Hard Anytime is a prescription-only medicine, available only following a consultation with a UK-registered prescriber. It is not suitable for everyone. It must not be taken with nitrate medicines, including amyl nitrite (poppers), because of the risk of a serious fall in blood pressure. All medicines can cause side effects — full information is supplied with your prescription and in the Patient Information Leaflet. Dispensed by a GPhC-registered pharmacy partner, registration no. 9012851. Superintendent Pharmacist: Yousef Yaghoubi, GPhC no. 2218268. The complimentary CUM XXL supplement is a food supplement, not a medicine; it is provided with first orders while stocks last, is subject to availability, and does not affect whether or what treatment is prescribed.
Five minutes. That's all this takes
A clinician reads your answers, and if it's right for you it arrives in a plain box within a few days.